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MassTLC Innovation 2013 unConference
Today, at the MassTLC unConference in Boston, I was part of a media and press relations clinic that columnist Scott Kirsner led, along with Jen Reddy, SVP of Global Marketing for Communispace; Bernd...
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PR Lessons Learned from Lululemon’s Chip Wilson
Chip Wilson, founder of yoga retailer Lululemon, announced that he would be stepping down as chairman of the board early last week. The decision followed a string of controversial comments Wilson made...
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Richard Sherman and the Importance of Sound Bites Done Right
“I’m the best corner in the game. When you try me with a sorry receiver like Crabtree, that’s the result you’re gonna get. Don’t you ever talk about me. Don’t you open your mouth about the best, or...
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7 Simple Tips for Speaking at a Conference – and Nailing It
7 Tips for Speaking at a Conference Congratulations You Have a Speaking Slot. Now What? Whether you’re sitting on a panel or taking the main stage as the keynote, here are a few tips to ensure you’re a...
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How to Get Quoted: 10 Strategies for Your Next Media Interview
Have you been misquoted? Not quoted? Taken out of context? Or frustrated because a reporter didn’t do his or her research before speaking with you? The nature of media interviews is changing, and PR...
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Putting Out Fires — 6 Tips for Taking Control of a Crisis
It will happen to all of us at one stage or another; a news flash appears in your Google Alerts, a tweet shows up on your Twitter feed, the phone rings in the middle of the night and just like that –...
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9 Ways to Prepare for the Unprepared Reporter
Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking...
View ArticleThree Brands with Great Ideas for Engaging Their Audiences in Creative Ways
Connecting with your audience in a personal and meaningful way is more important than ever in the age of social media. With the average person spending 2.6 hours online on their mobile device every...
View Article5 Lessons Learned During the Republican Presidential Debate
All the world’s a stage, and all the men and women merely players –William Shakespeare The performance of any political candidate in front of his or her constituents, whenever they are in front of the...
View ArticleA Q&A with NECN’s Peter Howe
The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. One of our motto’s is: Just because...
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